September 1, 2004
New Mexico Public Education Department
300 Don Gaspar
Santa Fe, NM 87501-2786

Charmaine Jackson-John
Public Information Officer
(505) 476-0393

“Every Day Counts” Truancy Prevention Campaign
Kicks Off This Month

Santa Fe—The N.M. Public Education Department today announced that the "Every Day Counts" Truancy Prevention Campaign has kicked off a two-month school tour with campaign spokesman and rapper, “Hurrikane 9.” The Governor’s Truancy Prevention Program, the Department, the New Mexico Department of Tourism and many other supporters are sponsoring the truancy campaign tour.

Secretary Dr. Veronica C. García applauded the program today, “We are committed to keeping kids in school and we are taking a statewide approach to fighting truancy in all our 89 school districts, outlined in the Governor’s Truancy Prevention Program.”

She is also featured in a documentary called “Truancy New Mexico Style,” directed by Charlie O’Dowd and produced by Paideia Productions. Its debut is slated to air on KNME-TV 5 in October.

The “Every Day Counts” school tour started at Mountainair Public Schools earlier this week and is scheduled to visit about 100 schools throughout October 2004. The tour continues today with Hurrikane 9 at Enchanted Hills Elementary in Rio Rancho, Tularosa Middle School in Tularosa on Thursday and Chaparral Middle School in Alamogordo on Friday.

Truancy Prevention Spokesman Shane “Hurrikane 9” Boyer, 21, is an up and coming New Mexico rapper and producer. He has been aired on local radio stations and has performed with Mystical, Lil’ Flip, Tech N9NE and many other hip hop artists. Boyer is dedicated to helping New Mexico’s kids understand the importance of going to school every day.

Creamland Dairies donated $18,000 for an "Every Day Counts" message to be labeled on its milk cartons during the month of October.

For information about truancy prevention, state truancy laws or Hurrikane 9’s school tour dates, log on to: www.everydaycounts.us

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